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About

We create beautiful, unique apparel that showcases endangered species. But we’re more than a clothing company-- we’re on a mission to save the earth and its wide array of creatures. We give 10% of net after tax profit to three wildlife and conservation charities. Wild Lyfe believes everyone and everything should have the chance to live wild.

Our Mission

We create beautiful, unique apparel that showcases endangered species. But we’re more than a clothing company—we’re on a mission to save the earth and its wide array of creatures. We give 10% of net after tax profit to three wildlife and conservation charities. Wild Lyfe believes everyone and everything should have the chance to live wild.

 

Our Products

It feels good to wear clothing that supports a cause you care about. That’s why we started Wild Lyfe. We sell cotton-based t-shirts, tanks, and long sleeves that showcase endangered species. Our products are printed locally in New Hampshire, and we print on organic American-made shirts when we're able.

We release new designs all the time, so check back to see the latest! 

Giving Back

At Wild Lyfe, we give 10% of all sales to Oceana, National Wildlife Federation, and World Wildlife. We’ve carefully selected these charities based on their shared commitment to wildlife and conservative, and their 3-star charity status. When you purchase Wild Lyfe apparel and check out through the site, you can choose which charity you’d like to donate to.

 

Who We Are

Wild Lyfe was started by Nicole Nason in 2016. Nicole grew up in New Hampshire, a place where nature was abundant and always at her fingertips. She decided to start Wild Lyfe after an experience on a trail run. She was running miles into the woods and was surprised to see how much trash marred the landscape.

Nicole recognized that people don’t often realize the affect we have on our environment. When we show deforestation and ocean pollution through images of the animals who are affected, we connect people and show them that there is a lot at stake. 

Nicole has partnered with Tessa Magnuson of Align Graphic Design, to create images for each t-shirt. Tessa collaborates with artists and designers within her network to create beautiful, original artwork for Wild Lyfe.